Understanding WalkMe Customers: Insights and Benefits
Intro
Understanding customer needs for WalkMe provides key insights for any organization looking to maximize the advantages of digital adoption solutions. By analyzing various user profiles and feedback, we can uncover the motivations leading organizations to engage with WalkMe. This article will delve into the expectations that these customers have and the benefits they derive from the platform.
Industry Overview
In the present digital landscape, organizations are increasingly recognizing the need for effective technology adoption strategies. WalkMe stands at the forefront of this trend, offering solutions that address common pain points associated with technology training and user engagement.
Current Trends in the Industry-specific Software Market
The software market, especially solutions aimed at digital adoption, has seen a growing demand for user-centric tools. Businesses prioritize tools that enhance the onboarding experience and streamline employee training. Companies currently lean towards platforms that offer analytics and personalized support. This trend indicates a shift towards solutions that facilitate not just usage but understanding of complex software.
Key Challenges Faced by Buyers in the Industry
Organizations encounter several challenges when selecting software for digital adoption:
- Complexity of Integration: Many buyers struggle with ensuring new software integrates seamlessly with existing systems.
- Data Security & Compliance: Navigating data privacy laws poses challenges, particularly in regulated sectors.
- User Adoption Rates: Ensuring that employees adopt new tools can be difficult, leading to resistance.
Emerging Technologies Impacting the Industry
Several technologies are shaping the future of digital adoption.
- Artificial Intelligence: AI has begun to automate aspects of user guidance and support.
- Machine Learning: Organizations utilize machine learning for personalized training experiences.
- Advanced Analytics: Enhanced data analytics allow companies to track user engagement effectively.
Understanding Customer Needs
A deeper understanding of WalkMe customers leads to insights into their specific needs and expectations. These insights inform companies about how to tailor solutions.
Requirements of WalkMe Customers
Organizational customers often have the following needs:
- User-Friendly Interface: Customers favor intuitive platforms that require minimal training.
- Scalability: Solutions must be flexible and scalable according to organizational growth.
- Customizable Features: Organizations value the ability to tailor features to their unique operational needs.
Benefits Realized by WalkMe Customers
Utilizing WalkMe leads to significant advantages across various operational dimensions:
- Increased Efficiency: Streamlined processes reduce learning curves for new software.
- Improved User Engagement: Interactive guides boost user interaction, diminishing confusion.
- Higher Return on Investment: Companies report better ROI through enhanced adoption and reduced training costs.
"Digital adoption solutions are no longer optional; they are essential to keep pace in a rapidly changing tech landscape."
Epilogue
As organizations face self-imposed hurdles when it comes to digital adoption, understanding the WalkMe customer journey can help other companies refine their implementation strategies. Recognizing the specific needs, challenges, and benefits allows organizations to create a robust digital strategy that enhances employee productivity and training outcomes.
Intro to WalkMe Customers
In recent years, businesses of various sizes have acknowledged the growing necessity for effective digital adoption tools. This is where WalkMe comes into play. Understanding WalkMe customers is crucial for many reasons. First, it sheds light on the diverse needs and challenges these organizations face when implementing technology solutions. By analyzing their experiences, professionals can gain insights into how to enhance training and facilitate smoother technology adoption processes.
Moreover, knowing what WalkMe customers require allows organizations to tailor their solutions better. This understanding benefits not just existing users, but also potential customers. Companies wishing to enhance user engagement, onboarding, and productivity can find valuable lessons in the experiences of other WalkMe customers. Unveiling these insights contributes to developing more efficient programs and solutions in the future.
What is WalkMe?
WalkMe is a digital adoption platform designed to empower users by guiding them through complex software experiences. Its primary aim is to simplify technology interactions for employees and customers alike. This tool provides in-application guidance, allowing users to navigate various software features more effectively. Organizations utilize WalkMe to minimize the confusion often associated with new software systems.
By integrating WalkMe, companies often report higher training retention rates and improved user satisfaction. This is particularly relevant when introducing new tools or systems, as it lowers the barrier for learning. Overall, WalkMe acts as a bridge between users and the often overwhelming world of digital tools.
The Role of Digital Adoption Platforms
Digital adoption platforms, including WalkMe, play a pivotal role in modern business environments. They serve as essential tools for training, onboarding, and ensuring ongoing user engagement with various technologies. By providing interactive guides and resources, organizations can help employees become proficient in using essential software.
These platforms address several common issues that arise during digital transitions. For instance:
- Onboarding Difficulties: New employees face steep learning curves when introduced to unfamiliar systems.
- User Engagement Gaps: It is common for users to disengage if tutorials are bland or ineffective.
- Adaptation to New Technologies: As technology evolves rapidly, staying updated can be daunting without proper support.
By leveraging digital adoption platforms, businesses can reduce the time and resources spent on training, while simultaneously increasing productivity levels. The startling impact of effective digital adoption cannot be overstated. It transforms organizations into more agile and responsive entities, ready to navigate their technological landscapes with confidence.
"Implementing effective training solutions is no longer optional; it is a necessity for successful digital transformation in organizations."
Demographics of WalkMe Customers
The examination of demographics for WalkMe customers serves a pivotal role in understanding how various segments utilize the platform's offerings. Recognizing the composition of the customer base allows stakeholders to tailor products and services effectively. Businesses can harness these insights to drive user engagement, ensuring that features align with specific needs. Additionally, the analysis of demographics provides clear pathways for enhancing support mechanisms suited to distinct industries and geographic regions.
Industry Representation
WalkMe serves a multitude of industries, reflecting a broad spectrum of needs and objectives. This diversity is crucial because it underpins the necessity for a versatile digital adoption solution. For instance, sectors like healthcare and finance have unique regulatory and operational challenges. Thus, they may require tailored solutions that WalkMe can provide.
Some key industries adopting WalkMe include:
- Healthcare: With complex software systems and a need for compliance, healthcare organizations find WalkMe vital for training staff effectively on various platforms.
- Finance: Financial institutions leverage WalkMe to guide employees through intricate software used for transactions and regulatory matters.
- Retail: Retailers use the platform to enhance customer experiences through training systems that ensure employees can navigate sales systems efficiently.
- Manufacturing: As this sector adopts more technology, the need for proficient training is critical, positioning WalkMe as a solution.
- Education: Educational institutions utilize this platform to integrate new learning management systems and enhance student-teacher interactions.
This blend of industries illustrates not only the adaptability of WalkMe's solutions but also highlights the importance of addressing unique sector-specific requirements when implementing digital adoption.
Geographical Distribution
The geographical distribution of WalkMe users emphasizes how digital adoption transcends borders, resonating with organizations worldwide. Understanding where WalkMe customers are located can unveil insights into regional adoption trends and varying needs. For example, companies in North America might focus on compliance and employee productivity, whereas European companies may emphasize user experience and technological integration.
Some regions where WalkMe has made a significant impact include:
- North America: Characterized by early adoption of digital technologies, organizations here utilize WalkMe for enhancing employee onboarding and ongoing training.
- Europe: Often focused on regulatory compliance and customer experience, European companies leverage WalkMe for ensuring legal adherence while optimizing user journeys.
- Asia-Pacific: With rapid digitization, companies in this region benefit from WalkMe's ability to help staff adapt to new technologies swiftly.
- South America and Africa: These regions are beginning to explore WalkMe's capabilities as digital transformation gains traction, indicating growing potential for future adoption.
Understanding the geographical nuances provides critical insights into how WalkMe can refine its offerings to cater to locality-based needs, potentially shaping the development of future features.
Common Challenges Faced by Customers
The section on common challenges faced by customers explores the critical issues organizations encounter during their digital adoption journey. Understanding these challenges is essential for both the customers and providers of solutions like WalkMe. Effective onboarding, user engagement, and the adaptation to new technologies are three significant areas that can hinder progress. Solving these problems leads to better tool utilization and enhanced employee experiences.
Onboarding Complexities
Onboarding is often the first interaction a new user has with a digital solution. WalkMe customers frequently struggle with complex onboarding processes. Multiple steps and procedures can confuse employees, especially if they lack prior exposure to modern technology. Poor onboarding experiences can lead to high frustration rates and elevated abandonment levels. Organizations need to make training concise and clear to ensure employees are comfortable and competent in using the tool.
Establishing a structured onboarding program using WalkMe can address these difficulties. The platform provides a guided experience that helps new users navigate software applications successfully. This can significantly lower the cognitive load on users as they learn, allowing for faster acclimatization and fewer mistakes.
"I remember the first time I used a new software. It was overwhelming. The first few days were not productive at all. But WalkMe's guidance made everything easier."
User Engagement Issues
Retention of user engagement is another challenge for WalkMe customers. Technology tools can often fall into disuse if employees feel they are not benefiting greatly from them. Users require continuous engagement strategies to maintain focus and interaction with the platform.
Several factors contribute to engagement issues. These include a lack of relevant content, unappealing interface designs, and insufficient support resources. Providing users with regular updates, interactive sessions, and simplified navigation can significantly improve engagement. WalkMe’s adaptive help feature addresses this requirement by providing tailored tips based on user behavior.
Adaptation to New Technologies
The rapid pace of technological advancement can create hurdles for some organizations. WalkMe customers must often confront the challenge of adapting to new technologies. This includes updates to current software or complete shifts to new platforms. Employees may find it daunting to keep pace with these changes, leading to decreased productivity.
To mitigate this issue, companies should incorporate continuous learning into their culture. WalkMe facilitates this by offering tools that assist in learning new systems gradually. With the right support, employees can develop the necessary skills without feeling overwhelmed. This structured approach leads to more efficient transitions as businesses upgrade their systems.
Organizations can also foster a supportive environment that encourages sharing knowledge about new technologies. Peer support groups or even coaching programs can be beneficial. Collaboration among team members promotes learning and reduces stress regarding transitions.
Motivations for Choosing WalkMe
The decision to choose WalkMe is often driven by specific motivations that reflect the needs and priorities within organizations. A clear understanding of these motivations is crucial, as it enables companies to align their digital adoption strategies with the benefits that WalkMe can provide. With the rise of digital transformation, businesses increasingly require effective solutions to facilitate user training and engagement. WalkMe stands out as a viable option by offering tools that simplify these complexities while delivering measurable results.
Need for Effective Training Solutions
Organizations operating in fast-paced environments necessitate training solutions that are not only effective but also adaptable. WalkMe’s platform provides customized training experiences that align closely with the tasks employees need to perform. The traditional training methods often prove to be insufficient, leading to longer learning curves and decreased user interaction.
An effective training solution from WalkMe helps ease the onboarding process. It offers step-by-step guidance for users, which can drastically improve retention rates of new information. Businesses recognize that investing in such a solution is vital for maximizing employee performance right from the start. Furthermore, the analytics provided by WalkMe give insights into how training programs can be modified for maximum effectiveness.
Enhancing User Experience
Another key motivation for adopting WalkMe is the enhancement of user experience. In a world where user interface design plays a pivotal role in operational efficiency, WalkMe helps minimize frustration. The platform provides context-sensitive assistance, leading users through complex processes without the need for extensive training or support. This support structure is designed to keep users engaged.
Studies have shown that a positive user experience significantly contributes to overall job satisfaction and productivity. With WalkMe’s digital adoption platform, organizations can create environments where technology becomes a facilitator post rather than a hindrance. The ability to offer immediate help encourages users to explore tools and resources rather than avoiding them due to lack of understanding.
Improving Productivity and Efficiency
The impact of WalkMe on productivity and efficiency cannot be overstated. As organizations look for ways to optimize their workflows, WalkMe emerges as a key player in this effort. The platform streamlines processes, reduces the time taken for task completion, and helps users accomplish their goals with less trial and error.
A considerable benefit comes from the metrics available through WalkMe, allowing leaders to gauge the effectiveness of their digital adoption strategies. Productivity gains can be quantified, giving organizations a clear sense of the return on investment they are achieving. By focusing on efficiency, businesses can allocate resources more efficiently and improve overall operational effectiveness.
"A successful implementation of WalkMe not only elevates user experience but also positions an organization to achieve greater productivity and foster a culture of continuous learning."
Overall, the motivations behind choosing WalkMe illustrate crucial elements that businesses must consider. Whether it is the need for effective training solutions, the enhancement of user experience, or the quest for improved productivity, WalkMe addresses these needs directly, making it an essential part of the digital adoption landscape.
WalkMe Implementation Journey
The implementation journey of WalkMe is a crucial aspect that determines how effectively organizations utilize this digital adoption platform. Understanding this journey provides valuable insights into how businesses can maximize the benefits of WalkMe. The implementation process involves several key phases that together dictate the success of the platform's deployment. These phases require careful planning, execution, and feedback collection, which can facilitate a smoother transition for employees.
A successful implementation journey can lead to enhanced productivity, better user engagement, and ultimately higher satisfaction rates among employees. Hence, it's vital for decision-makers and IT professionals to grasp the intricacies involved from the very beginning of integration through to staff training and adaptation.
Initial Integration Process
The initial integration process of WalkMe is an essential first step. This phase requires clear communication and collaboration among the technical team, project stakeholders, and end users. It is about ensuring that WalkMe is tailored to fit the specific workflows and systems already in place within an organization.
During this phase, several considerations are vital:
- Assessment of Existing Systems: Understanding current platforms helps identify integration points for WalkMe.
- Data Migration: Any existing data must be migrated efficiently to avoid disruption.
- Customization: Adapting WalkMe to address specific user requirements and business objectives is key.
- Testing: Thorough testing ensures that WalkMe functions seamlessly within the organizational ecosystem.
An organized initial integration process sets a solid foundation for the remainder of the journey. It reduces potential challenges later on, allowing employees to adapt more readily to new tools.
Staff Training and Adaptation
Staff training and adaptation is a follow-up phase that cannot be overlooked in the implementation journey. Once WalkMe is integrated, providing effective training for users is crucial to encourage proper utilization of the platform. Training equips staff with critical knowledge and skills, minimizing resistance to change.
Consider the following elements:
- Personalized Training Sessions: Tailored workshops focused on practical applications can improve user confidence and efficiency.
- Resource Availability: Ensuring that staff have access to help documents, videos, and support resources encourages self-directed learning.
- Feedback Mechanism: Collecting user feedback regularly allows for continued process improvement and adaptation of training methods.
Effective staff training not only enhances skill levels but also fosters a culture of digital adoption. This adaptation is necessary for experiencing the full advantages WalkMe offers. Overall, understanding this journey encapsulates the importance of careful planning, responsiveness in training, and a commitment to ongoing improvement.
Evaluating WalkMe's Impact on Customers
Evaluating the impact of WalkMe on its customers is crucial for understanding the real value derived from its solutions. Organizations invest significant resources into digital adoption platforms, making it essential to assess the benefits reaped from such investments. This evaluation goes beyond mere financial metrics; it encompasses user satisfaction, training effectiveness, and overall productivity. To fully grasp the transformative nature of WalkMe, one must consider specific success metrics that quantify its impact.
Measuring Success Metrics
Measuring success metrics is vital to ascertain how well WalkMe is performing in real-world scenarios. These metrics provide actionable insights, helping organizations adjust strategies based on empirical evidence. The focus can be placed on user engagement rates and the completion times for training modules, both of which serve as indicators of efficiency and effectiveness.
User Engagement Rates
User engagement rates reflect how actively employees utilize WalkMe’s features. High engagement indicates that users find value in the tools provided. This aspect is instrumental in determining the effectiveness of digital training strategies.
It is a beneficial choice to focus on engagement rates because they signal user satisfaction. A unique feature of user engagement rates is their ability to reveal trends over time. Understanding these trends can help organizations tailor content to better meet user needs. However, organizations must also be cautious of potential pitfalls, such as equating high engagement with successful training without considering qualitative feedback.
Completion Times for Training Modules
Completion times for training modules offer insights into the efficiency of the training process. This metric is crucial for assessing how quickly employees adapt to new technologies. A key characteristic of completion times is that they provide a straightforward view of the training cycle. Organizations can use this data to identify bottlenecks in the training process.
Completion times are a popular metric because they are easy to track. A unique feature is the ability to compare these times across different departments or technologies. This comparative analysis can highlight areas needing improvement or additional support. Nonetheless, some organizations may overlook the importance of context—such as training complexity—which can skew perceptions of effectiveness.
Feedback from Organizations
Feedback from organizations that implement WalkMe delivers important insights into its impact. This feedback sheds light on user experiences, revealing what aspects of WalkMe's platform work best or where improvements are needed. Asking for feedback fosters a culture of open communication, where users feel heard and valued.
Gathering feedback from diverse organizational levels can provide a holistic view of WalkMe's effectiveness. Organizations typically report increased efficiency and satisfaction post-implementation. By integrating the feedback mechanism effectively, organizations can continuously refine their use of WalkMe, ensuring it evolves in alignment with their needs.
Case Studies of Successful WalkMe Implementations
Case studies play a crucial role in understanding the efficacy of the WalkMe platform. By analyzing real-life examples, we gain insights into how different industries utilize WalkMe to overcome challenges and achieve their objectives. This analysis helps potential clients visualize the possibilities that WalkMe offers.
Industry-Specific Use Cases
Healthcare
In the healthcare sector, WalkMe has significant implications. The complexity of healthcare systems demands robust training solutions. Many healthcare providers depend on WalkMe to ensure that personnel efficiently adopt new technologies and compliance standards. The key characteristic of the healthcare industry is its rigorous need for accuracy and efficiency in training staff.
A beneficial choice for healthcare organizations is WalkMe's ability to simplify the onboarding process for new employees. New hires need to understand various software systems quickly and effectively. The unique feature here is the platform's interactive walkthroughs. These guide users step-by-step through complex processes, reducing onboarding time. This translates to better patient care, as staff members are well-equipped to use the necessary tools without delay.
However, a challenge lies in the fast-paced nature of healthcare. Changes in protocols and regulations require constant updates to training materials. While WalkMe allows for some flexibility, healthcare organizations must continually maintain accuracy in their content.
Finance
The finance industry exhibits a different set of needs and challenges. Regulatory compliance and the constant introduction of fintech innovations pressure firms to ensure their workforce is updated. Success in this industry hinges on accuracy in real-time data processing and risk management. WalkMe addresses this by providing a platform for continuous learning and adaptation, which is essential in the fast-evolving financial landscape.
The finance sector frequently adopts WalkMe due to its capacity to streamline compliance training. Financial institutions often face heavy fines if employees fail to adhere to regulations. Thus, the platform's real-time updates and interactive features make it a popular choice.
One unique feature in finance is the integration with cutting-edge technologies, like AI and blockchain tools. While these innovations can be beneficial, they also pose challenges. Organizations must ensure that employees are proficient in these areas quickly. WalkMe provides the necessary support to bridge this knowledge gap and help organizations stay ahead in a competitive market.
Lessons Learned from Real-World Applications
Real-world applications of WalkMe reveal valuable lessons for organizations. One important observation is the necessity of tailored implementation. Each industry requires a specific approach to ensure the platform meets unique needs.
Moreover, feedback indicates that the support from WalkMe's community and resources enhances user experience significantly. Engaging with the broader network of WalkMe users can lead to best practices and improved content creation.
Future Trends for WalkMe Customers
Exploring future trends for WalkMe customers is vital for understanding how organizations can continue to adapt and thrive in an increasingly digital environment. With the rapid pace of technological evolution, it is crucial for decision-makers and IT professionals to be aware of upcoming developments that can influence digital adoption. This section will discuss predicted growth in digital adoption and the role of emerging technologies in shaping user experiences. By delving into these trends, organizations can plan effectively for the future, leveraging WalkMe's strengths to maximize employee training effectiveness and technology use.
Predictions for Digital Adoption Growth
The demand for effective digital adoption solutions is expected to rise significantly in the coming years. Organizations recognize that user adoption impacts productivity, employee satisfaction, and overall company success. Therefore, they are increasingly focusing on investing in digital adoption platforms like WalkMe. According to recent data, the global digital adoption platform market is projected to grow at a substantial rate.
Several factors contribute to this growth:
- Increased Remote Work: With more companies adopting hybrid or fully remote work models, the need for robust digital training and support tools has surged. WalkMe can help remote employees navigate complex software, ensuring they remain productive.
- Integration of Advanced Technologies: As businesses integrate artificial intelligence, machine learning, and automation, WalkMe's platform can adapt to guide users more effectively through these technologies.
- Focus on Employee Experience: Organizations now prioritize employee experience as a determinant of talent retention. Digital adoption solutions that offer personalized support contribute positively to employee engagement.
As more businesses acknowledge these trends, they will likely prioritize adopting platforms that foster smoother transitions during software rollouts and updates.
Emerging Technologies in Digital Adoption
As organizations navigate the changing landscape of digital adoption, several technologies are becoming critical to their strategies. WalkMe stands at the forefront of incorporating these innovations:
- Artificial Intelligence: AI can enhance the WalkMe platform by providing analytics and personalization. Through machine learning algorithms, WalkMe can offer tailored guidance based on individual user behaviors and preferences.
- Chatbots: Integrating chatbots into the training process creates an interactive, real-time support system. Users can ask questions and receive instant answers, reducing the learning curve associated with new software.
- Augmented Reality (AR): AR has the potential to transform onboarding and training processes. By offering immersive experiences, organizations can ensure employees quickly grasp how to use complex systems.
The integration of these emerging technologies into WalkMe’s offerings not only improves user support but also enables organizations to create targeted, engaging training programs. As businesses respond to technological growth, they must evaluate how these tools can be utilized to enhance their digital adoption strategies.
Navigating Customer Support and Community
Navigating customer support and community is essential for understanding the depth of WalkMe's value. Customers often encounter complex challenges during implementation and use of the platform. Therefore, robust support mechanisms and a vibrant community can greatly influence customer satisfaction. Effectively addressing issues through available resources means organizations can maximize their use of WalkMe. Users who seek guidance can find assistance that empowers their digital adoption journey.
Additionally, engaging with the community fosters a shared learning environment. Customers exchange insights, best practices, and solutions that can save time and enhance the overall experience. Together, support resources and the community create a comprehensive ecosystem that nurtures continuous improvement.
Accessing WalkMe Support Resources
Accessing WalkMe support resources is straightforward, offering multiple channels. Customers can visit the WalkMe Support Center online, where a wealth of documentation is available. This center includes user guides, troubleshooting tips, and technical documents.
Here are some key elements of WalkMe's support resources:
- Knowledge Base: A vast repository of articles covering various topics, including installation, customization, and advanced features.
- Customer Service: Users can reach out directly to WalkMe support via email or phone for personalized assistance. Quick response times are often highlighted in user feedback.
- Training Webinars: Scheduled sessions provide live training to address user questions and demonstrate functionalities in real-time.
All these resources ensure that customers are not alone in their journey.
Engaging with the WalkMe Community
Engaging with the WalkMe community strengthens connections among users. It encourages collaboration and sharing of experiences. By participating in forums, users can both ask questions and provide answers to others. This interaction leads to a richer understanding of the platform.
Several factors contribute to a meaningful community engagement:
- Online Forums: Users can join discussions about specific challenges, tips, and recommendations.
- Social Media Groups: Platforms such as Facebook groups allow for casual interaction and quick sharing of insights.
- Events and Meetups: Occasionally, WalkMe hosts events allowing customers to network, share success stories, and learn from each other.
Overall, the community acts as a support system, enhancing the effectiveness of WalkMe's solutions.
Finale
The conclusion serves as a pivotal section of this article, bringing together the multifaceted nature of WalkMe customers. Here, we underscore the critical role that WalkMe's solutions play in addressing the evolving needs of organizations in the digital age. The insights gathered throughout this article reveal how essential it is for businesses to adopt effective digital adoption platforms. This ultimately shapes not only their training strategies but also their broader operational efficiency.
Summarizing the Value of WalkMe
WalkMe stands out due to its ability to facilitate seamless transitions through complex systems. The benefits experienced by organizations using WalkMe can be summarized as follows:
- Enhanced User Experience: By simplifying interactions with digital interfaces, WalkMe ensures that users can navigate systems with confidence.
- Efficiency in Training: WalkMe's targeted training solutions help reduce the learning curve, enabling faster onboarding and integration for new employees.
- Data-Driven Insights: The capability to measure user engagement and performance metrics provides organizations with actionable insights to refine their processes continuously.
Final Thoughts on Digital Adoption Solutions
The urgency for effective digital adoption solutions cannot be overstated. Companies are under pressure to adapt rapidly to new technologies while ensuring that employees remain competent and productive. WalkMe provides a structured approach to overcoming these challenges, solidifying its place in the strategic toolkit of modern organizations.
- Organizations must view digital adoption as a continuous journey rather than a one-off event.
- Engaging employees through effective tools like WalkMe can lead to significant improvements in productivity.
- The landscape of technology is constantly changing, making adaptability a crucial skill for businesses.
In summary, the thorough exploration of WalkMe customers throughout the article emphasizes the profound impact WalkMe can have on an organization’s efficiency and training outcomes. As businesses continue to navigate the complexities of digital transformation, tools that facilitate user engagement will be invaluable.
